Pixel Perfect



User Experience

  • Capturing Requirements
  • Content Strategy
  • Wireframing
  • Interaction Design
  • Prototyping

Design & Branding

  • Art Direction
  • Logo Design
  • Print Collateral
  • Brand Development
  • Brand Positioning

Responsive Design

  • Device Agnostic
  • SEO Optimization
  • Mobile Applications
  • Site Maintenance


  • Websites
  • iOS Apps
  • Wordpress Websites & Themes
  • Browser-based Applications

Our Process

Every project starts with an idea, but the successful ones sustain that initial spark and fulfill their owners’ vision. Helping clients turn their ideas into their most successful final product is how VisionSpark got its name.

Hi I’m Bill Kalpakoglou, and I started VisionSpark because I wanted to provide clients with the “total package” for their projects. While some agencies might specialize in design, branding, or development, VisionSpark aims to provide the best of all of these. Where some agencies might stamp their cookie-cutter designs on their clients' projects, each and every project that comes to VisionSpark gets exclusive treatment.

I pride myself on listening to my clients’ requirements, advising them on things like distinctive design choices and versatile, scalable technology, and finally producing the highest quality, most effective product possible.

Spark an idea. Spark the creativity. Spark your vision.


About Us

Bill Kalpakoglou

Owner & Design/Development Lead

Bill graduated from Butera School of Art with focus in commercial illustration and graphic design. Having been a programming geek since the days of his Commodore 64, he found the natural fusion to his design work with the web and so he began developing websites in 1999. Bill's a rare breed who's able to tackle every stage of a project including user experience, design, iconography, and development.

He's been freelancing in the design industry since the 90's, and started his own business early on. He takes pride in being able to compete with larger teams from agencies, providing premier design and cleanly coded responsive sites that are tailored specifically to a client's needs, while avoiding cookie-cutter design that plague so many other agencies.

Melanie Leard

Project Manager & Content Specialist

Melanie is the resident wordsmith and organization guru. Having graduated from Bates College as a language and research major, she's certified to teach English as a second language, and has a particular passion for Spanish. When she's not forecasting project timelines, she's creating and editing content.

Tireless and detail-oriented in her work, Melanie's committed to accuracy and customer satisfaction. She's also studied art history and provides valuable feedback and direction from a client's perspective.